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Success Stories
Disneyland Resort
For its 15th anniversary, Disney communicated on a 250 msq wall wrap
Reach "Disney families" target and create the event in Paris with an outstanding and emergent display.
First, the leisure park invited people to send their photograph along with their dearest dream. Selected ones had the pleasure to see their photograph and dream displayed on the "Dream Wall".
Then, from April 1st to May 31st, Disney invested the Porte Maillot-Hackin wall wrap thanks to an innovative and interactive display:
-250 m² showing favorite Disney's characters
-2 screens broadcasting blogger's photographs and dreams
-50 LED underlining the castle shape.
The "Dream Wall" was displayed on www.disneyland15.fr website thanks to a webcam.
Goal
Reach "Disney families" target and create the event in Paris with an outstanding and emergent display.
Media Plan
First, the leisure park invited people to send their photograph along with their dearest dream. Selected ones had the pleasure to see their photograph and dream displayed on the "Dream Wall".
Then, from April 1st to May 31st, Disney invested the Porte Maillot-Hackin wall wrap thanks to an innovative and interactive display:
-250 m² showing favorite Disney's characters
-2 screens broadcasting blogger's photographs and dreams
-50 LED underlining the castle shape.
The "Dream Wall" was displayed on www.disneyland15.fr website thanks to a webcam.
Quotes
"Porte Maillot-Hackin is an exceptional site both in terms of location and size.
This prestigious wall wrap was ideal to relay chidren's dreams. Technologies implemented were in total adequacy with the exceptional dimension of this unique event and contributed to its considerable impact in France"
Stéphanie Sabourin - Disney Media Director
This prestigious wall wrap was ideal to relay chidren's dreams. Technologies implemented were in total adequacy with the exceptional dimension of this unique event and contributed to its considerable impact in France"
Stéphanie Sabourin - Disney Media Director
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